Nike is the world’s largest athletic footwear and apparel brand, founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. Named after the Greek goddess of victory, the brand is defined by its iconic "Swoosh" logo and the universal "Just Do It" slogan, which emphasizes hard work and the competitive spirit found in both professionals and everyday amateurs.

The SS26 season, themed around "Future Movement," balances high-performance athletics with a new "head-to-toe system of dress".