Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, and part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, eyewear, and beauty.

Under the leadership of President and CEO Francesca Bellettini and the artistic direction of Demna, the House continues to redefine luxury and fashion while celebrating creativity, Italian craftsmanship, and innovation.

The Gucci Spring Summer ‘26 collection, ‘La Famiglia’ marks the genesis of a new Gucci era. It reinterprets the House’s codes through framed portraits of an extended Gucci family, made up of singular personalities and distinctive aesthetic attitudes: the different facets of House’s personas, defining the ‘Gucciness’ of Gucci. Unapologetically sexy, extravagant, and daring.

Taking inspiration from the sixties, the collection debuts decadent fur coats, glitzy evening gowns and leather co-ords, reinventing and reviving house signatures. Elsewhere, the collection features new versions of the Gucci Bamboo 1947 bag, Horsebit Loafers and of course, sees the return of the GG Monogram. Leaning into Demna’s surrealist style, the result blends tradition with play, luxury with experimentation and elegance with sensuality.