ASICS is a leading Japanese multinational sportswear company headquartered in Kobe, Japan. Its name is an acronym for the Latin phrase "Anima Sana In Corpore Sano," which translates to "a sound mind in a sound body"

For SS26, ASICS significantly expanded its presence on the fashion runway through high-profile collaborations with major designers, Issey Miyake x ASICS: This collaboration, dubbed "Issey Miyake Foot", was a standout at Paris Fashion Week. The project merges Issey Miyake’s "simple piece of cloth" philosophy with ASICS' technical expertise.

Beyond the runway, ASICS has released its SS26 SportStyle apparel and footwear collection, focusing on "the rhythm of daily life" and urban energy.