Jacquemus is a self-taught French luxury label founded in 2009 by Simon Porte Jacquemus. Known for its "artful simplicity," the brand draws deep inspiration from the designer's upbringing in the South of France, blending high-fashion storytelling with a playful, sunny, and "radically transparent" digital presence.

The SS26 collection, titled "Le Palmier," continues to explore the brand's fascination with Mediterranean energy and "retro-driven dynamism".