CASABLANCA MENS SS26

For Pre 2026, Casablanca Paris looks west, drawing inspiration from Los Angeles, a city admired by Founder and Creative Director Charaf Tajer. Fresh from opening its first U.S.store on Santa Monica Boulevard, the collection mirrors LA’s effortless style and Aprés Sport energy.

The launch unfolds at the Sheats-Goldstein Residence, an architectural masterpiece designed by John Lautner. Photographer Corentin Leroux captured the house on a moody day, where soft rain and atmospheric lighting provided a cinematic quality to the images.

The collection is down-to-earth and easygoing, captured by British model and actress, Iris Law, the modern Casablanca muse, embodying the quintessential LA girl. From coordinated sets and preppy silhouettes to bold trims and sporty tailoring.

  • "We wanted to tell a story about house music, but we didn’t know where to start: rock ’n' roll has its own looks, hip hop has its own looks but house doesn’t so much, you know?”

    – Charaf Tajer