Thinking through classic LA brands, Anine Bing is one that comes to mind.

Founded by Anine and Nicolai Bing, the label mixes Scandinavian minimalism with distinctly Californian point of view and is known for effortless, lined-in pieces and timeless wardrobe staples. After the couple relocated from Denmark to Southern California in 2021, the collection first started out of their Silver Lake garage.

The latest campaign, the brand cast someone whose personal style feels like a natural match: singer-songwriter Claire Rosinkranz. Known for songs like “Backyard Boy” and “Dancer”, Rosinkranz isn’t one to chase trends, which aligns with Anine Bing’s approach to designing clothes.

The Denim campaign, with new silhouettes, clean lines, confident cuts and effortless femininity. A collection with attitude.